You love wearing Nike, but know little of the company and what it represents. What makes the Nike business boom when times are tough and some folks are cutting back? What makes shoppers return for more?
The answers may surprise you.
- Leadership. Nike is the leader of athletic shoes, but did you know that the company was first known as Blue Ribbon Sports? There was no warehouse, no office; just a car, with products loaded inside to sell during track meets.
- Variety. Most know about the shoes but may be less familiar with the line of Nike clothing. Variety of shoes and sport apparel for men, women and children continues to make the upwards climb.
- Quality. Shoes and clothing from Nike lasts. You may pay more upfront for the cost of a new pair of running shoes, for example, but it’s the “long run” you want and need.
- Advertising. Nike attributes part of its success to the slogan “Word of Foot”used for advertising in the late 1970s. Another slogan, “Just do it,” was introduced in 1988 and continues to be familiar to most people.
- Partnerships. Nike will move their products to China, Japan, and Brazil, among other countries. More stores will be built in these areas, including those focused on a single sport like soccer.
- Growth. Nike represents a sure-fire competitiveness that remains above standard despite recent attacks on the economy. Nike knows what we want, sometimes even before we know it ourselves.
Nike. Now you know the slogan as much as you know what Nike represents.